An academic and applied psychological research expert, Dr. Wallace conceived and wrote the patent application for Urbana's Distractor Analysis Technology®. He is currently focused on applying this technology to the SAT and California High School Exit Examination, with additional applications under development.

Additionally, he owns Soc-Sci Consulting, which specializes in facilitating academic and applied psychological research for graduate students, university professors, and mental health practitioners.

Dr. Wallace, who has over 20 years of college-level teaching experience, was formerly the director of Program Research and Evaluation and acting director of the Human Sexuality program at the University of California, San Francisco. He has been a research mentor for over 200 Ph.D. students in the social and behavioral sciences. He was also a senior medical industry analyst, specializing in self-care products for Creative Strategies International, a market intelligence research company.

Dr. Wallace holds a Ph.D. and M.A. in Social Psychology from Wayne State University, an M.A. in Counseling Psychology from the California Institute of Integral Studies, San Francisco, and a B.A. in Psychology from Eastern Michigan University.